MY WORK
PEMULWUY
agda finalist 2020
Ideation Identity Design Strategy
The name Pemulwuy is in reference to an Aboriginal warrior by the same name, who is most famous for resisting English settlement in Sydney harbour in the late 1700s. In his legacy, Pemulwuy aims to rewrite the narrative of colonialisation and the importance of Indigenous culture within Australia, establishing pride and equality.
GSM FURNITURE
Identity Design Illustration Brand Development
GSM is a fine furniture design workshop based in Stanmore, NSW. The client approached me with a vast mix of goals for his branding - fun yet professional, mature yet grungy, rough but refined. Some of the visual references given were the Rugrats logo as well as 90s metal covers.
Illustration
I know on my landing page I said 90% of my work is in strategy – which it is – but ask any designer why they got into design and they’re not going to tell you it was the theory that sparked their passion. Here’s a bunch of examples of my work celebrating the art in design, the times where I threw out the rulebook and did it just because I could.
I love developing and communicating ideas through visual design and strategy.
I strive to offer value through my work by means of diagnosing problems and creating meaningful solutions for every job I’m tasked with. I’m not afraid to ask why in order to deliver the right results. Whether that be the perfect solution to a brief, or a better understanding of my role within a company. I’m a great people person, and my experience in hospitality has only strengthened my skills in that area. If value and impact are what you are looking for, then I look forward to working with you soon.
Education.
Bachelor of Communication Design
Billy Blue College of Design
2018 – 2021
Certificate IV Screen and Media
Illawarra TAFE
2016 – 2017
Higher School Certificate
Oxley College, Bowral
2015
Experience.
Graphic Designer
Arup, Australasia
2021 - 2022
Freelance Designer
Marcus John | Design
2018 – Current
Front of House/Bar
Mary’s Underground,
Circular Quay
2021 – Current
Project Management and Design
Ambion Digital
2018 – 2020
Administration and Marketing
Lifepsychles Allied Health
2017 – 2018