GSM FURNITURE
GSM is a fine furniture design workshop based in Stanmore, NSW. The client approached me with a vast mix of goals for his branding.
Fun yet professional, mature yet grungy, rough but refined. Some of the visual references given were the Rugrats logo as well as 90s metal covers.
The outcome delivered to the client best illustrates my interpretation of the mixed keywords within the brief, coming to a solution that was at once playful, professional, refined and 90s inspired. This identity design case study gives insight into how the personality of a multifaceted artisan can be wholly encapsulated within a visual identity system.
“Marcus’ work approach was very dynamic and well suited to what I was looking for. it made the process a lot smoother and more organic than anyone else I had worked with in a design setting.”
Gabriel Miller, GSM furniture